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7/10/2006 7:41:23 PM

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Contact: Tara Robertson
SCEL PR Manager
(803) 737-2399

SCEL introduces its new promotional game show!

Columbia, SC: South Carolina Education Lottery (SCEL) officials want their players to picture themselves on a new statewide promotional game show. The promotional game show will allow players to feel the POWER and play the DEAL – Carolina Power Deal! Entry forms generated for a chance to appear on Carolina Power Deal begin on Monday, July 10, 2006. The first show will air in September.

“We wanted something for our players that could provide an added value to their play,” said Pat Koop, SCEL’s Director of Marketing and Sales. “We were part of the Powerball game show three years ago. We looked into opportunities that we could offer our players without the commitment of a full half-hour program.”

Carolina Power Deal, a two-minute promotional game show, will be played only in South Carolina in conjunction with Powerball® and PowerPlay®. Beginning July 10, when SCEL players purchase $5 in Powerball® along with $5 in PowerPlay®, a total $10 purchase, an entry form will dispense from the lottery terminal. Players must complete the information on the entry form and mail the form to the address shown. Television contestants will be selected in a drawing from the entries received. Once contestants are chosen and notified, they will be greeted by a familiar face and name to South Carolina, Jeffery Black – a current SCEL draw talent.

“This is incredible, because I'm fulfilling a dream of mine to host a game show like this one,” said Jeffery Black, of Manning. “When I was young, I enjoyed watching the Showcase Showdown with Bob Barker. I grew up with that show, as well as Match Game and Joker's Wild.”

Black isn’t new to television, having a background in weather casting and having held jobs in Hollywood with the famous Aaron Spelling.

“I spent several years working on the television show – Dynasty,” said Black. “I was also a show host for two network affiliates in Birmingham, Ala. Television has always been in my blood.”

Here’s how Carolina Power Deal will be played. Contestants will be shown a number from 1 through 39, randomly pre-selected before the game is played. The contestant then guesses if the next number revealed is greater than or less than the number shown. If the contestant guesses correctly, the prize amount increases and he/she then moves on to the next prize level. If the contestant guesses incorrectly, he/she could lose up to half of the prize amount. Contestants will win at least $2,000 with a chance to win a maximum prize up to $20,000!

The patented game show concept was inspired by Milestone Entertainment, based in California.

“We wanted to provide high entertainment value at a very low cost to achieve a very powerful and effective sales tool,” said Milestone Entertainment’s co-founder Randy Katz. “My business partner, Gary Dawson, came up with the idea to provide real entertainment to lottery drawings.”

Milestone Entertainment specializes in the development of innovative, patented lottery game concepts for use in all media from television to mobile phones and the internet. The organization has worked with lotteries around the world. Milestone Entertainment also works with major television broadcasters and production companies throughout the world. Both Katz and Dawson began their game show careers with the legendary Mark Goodson, whose best known for producing The Price is Right.

“Gary and I are excited to be working with the South Carolina Education Lottery,” said Katz. “It’s an opportunity for us to showcase a new and innovative product with one of the world’s most sophisticated and well-respected lotteries.”

The promotional game will be taped in SCEL’s downtown studio in Columbia. Carolina Power Deal will be aired weekly in six South Carolina media markets: WRDW in Aiken/Augusta, WCBD in Charleston, WLTX in Columbia, WHNS in Greenville/Spartanburg, WXFB in Myrtle Beach, and WHHI in Hilton Head. Carolina Power Deal will also air on WJZY in Charlotte, North Carolina.

“We want our players to have a winning experience,” said Koop. “This promotional game will create winning experiences and keep players excited about Powerball and PowerPlay.”

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