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NEW HOLOGRAPHIC TICKET SURE TO DAZZLE PLAYERS!
6/4/2008 2:27:57 PM


COLUMBIA, SC (June 4, 2008) – Beginning Wednesday, June 11, South Carolina Education Lottery (SCEL) players will notice something new shimmering in the lights at their favorite lottery retailer. The instant ticket, $100,000 Super Cash, launches and is sure to catch players’ attention. “This ticket is the first SCEL ticket printed on holographic paper,” said Ernie Passailaigue, SCEL’s Executive Director. “Our players will quickly notice the 3-dimensional quality as dollar signs seem to jump off the ticket!”
The new $100,000 Super Cash is a $5 instant game with prizes from $5 to $100,000. The dazzling display of graphics on the ticket is a result of special holographic paper. The ticket was inspired by a player’s suggestion. “We often ask our retailers and players what would make our tickets more appealing and unique. The idea of a multi-dimensional and distinct ticket was born,” said David Barden, SCEL’s Director of Marketing and Product Development.
The new ticket is unlike any other in SCEL’s lineup. “$100,000 Super Cash will be the jewel of lottery ticket dispensers this summer. This exciting ticket exemplifies the fun, entertaining character SCEL aims to put in all instant tickets,” said Carolyn Cabell, SCEL’s Product Manager.
The eye-catching $100,000 Super Cash ticket is the 24th, $5 instant game introduced by the Lottery.
Since its inception in 2002, the South Carolina Education Lottery has launched more than 260 instant games and six online games. Currently, SCEL offers 39 instant games and five online games. SCEL produces an average of four new games each month in a variety of themes, play styles, and price points of $1-$10. During the past six years, the support the South Carolina Education Lottery has received from players and retailers is responsible for the General Assembly appropriating more than $1.74 billion for educational purposes through fiscal year 2008.


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